Who We Are & What We Do
We are devoted to support, educate and inspire women in action sports through our global platform, community & events in order to build a more equal industry.
Mission
Build a more equal action sports industry and involve more women in the actions sports, to grow the female and fans and the industry.
Change the role and the way women are perceived in the action sports industry and create more space for female professionals in an inclusive way, and to use our collective voice to push for positive change.
Vision
We envision a community for women in the action sports industry.
A meeting point to inspire, connect, educate and empower women who are part or want to get into the action sports industry.
A platform that allows to advocate for gender equity in the industry.
Values
EMPOWERMENT
Representation is key: you can't be what you can't see
EQUALITY AND INCLUSION
We all deserve to belong and to have opportunities
COMMUNITY & CONNECTION
We are stronger together
COLLABORATION
Why compete if we can collaborate
LEADERSHIP
Brave and kind leaders to guide and facilitate positive change
Meet the Team
Alba Pardo
Founder & Co-director
Action Sports Media Specialist
Justine Mulliez
Co-Director and Program Manager
Co-Active Business Coach
justine@womeninactionsportsnetwork.com
Our Story
WOMEN IN ACTION SPORTS NETWORK is the evolution of Women in Board Sports, a non profit organisation that started back in 2009 when a group of industry professionals including Girlie Camps founder Marika Borg, Les Ettes Founder Carmela Fleury and the current Country Manager for Burton Snowboards Switzerland Daniela Meyer decided to gather a bunch of women in Saas-Fee, Switzerland, to see what happened.
There and then the community got a name and a space. It already existed but there was no place of reference.
During these 10 years, the WIB crew has also organised an annual lunch meet-up at ISPO MUNICH where a variety of relevant topics and time-worthy networking has taken place becoming a place of reference to meet up with other like minded women professionals.